Following digital media expert Jennifer Jones’ recommendations for engaging digital storytelling, we are sharing further insights on how to write your Erasmus+ story.
After the live interview with our content writer Sarah Kearney earlier this year, here’s our list of top tips.
Record your project through photos and videos
Nothing can better show the progress and results of a project than images. Sharing your Erasmus+ story in a visual way not only contributes to your organisation’s records and publications, it also adds value to your project’s promotion and dissemination.
Encourage your participants to share their experiences
Whether as self-written diaries or through testimonials that your organisation can share, insights from your project participants demonstrates the true impact on their personal and professional development, as well as giving different perspectives of your Erasmus+ project.
Quotes from your participants’ stories can also add value to your project assessment in the final evaluation stage.
A good example is the story shared by Zak Guerfi and Moses Duckrell after their placements in Sweden. They spoke about their experience playing in fourth-and-fifth-tier football clubs and the impact this had on the development of their footballing career. In our interview, Zak said:
I just loved the whole experience. It's so different to what I was used to. Sweden really became my first love.
Prepare before your case study interview
Planning is always key to storytelling. Knowing what areas to focus on will help you pull together a well-structured story that highlights the benefits and progress of your Erasmus+ projects.
Before starting the interview, make sure you brief your interviewees about questions you will ask them, but equally listen to their story and make them feel comfortable. Generally, people are more open to express their thoughts in a casual conversation.
To put the interviewees more at ease, why not start the conversation with an ice breaker? We would also recommend ensuring you both have a glass of water.
Share your story to your social community
Sharing your Erasmus+ story has never been easier. Posting project updates on social media and your website can be the most effective way to communicate to your followers, while sharing quotes from participants or interviewees on your social media pages is a great way to let your followers know the impact of your activities, reach wider audiences and create a buzz around your project. You can also encourage anyone involved to interact with your content and generate their own for more engagement.
A great way to celebrate your success is to become part of the #epluspeople community by submitting a case study form on our website.
Identify and reach out to your local media
The more people find out about your Erasmus+ project, the better. Local press and influencers can help you spread the word to those outside of your network. Your story could then be added to our monthly press round-up and shared to the wider Erasmus+ community.
Contacting the media might seem challenging at first, but Grimsby Institute’s commitment to the Erasmus+ programme and eagerness to promote its benefits resulted in national exposure when the BBC got in touch and asked to feature a piece on the News at Ten! For further guidance on interacting with the press, download our Press Pack (552 KB) which includes press release templates, a factsheet with useful information about how to contact the media and lots more.
All the tips and examples above show how planning, getting different perspectives and reaching out to people within and outside your organisation’s network can help highlight the impact of your project and promote it to the wider public.