The Erasmus+ guide to video making for beneficiaries: After filming

Now that you’ve filmed your video, it’s time to go into post-production.

In the last instalment of the Erasmus+ video guide, we’ll help you decide which clips to include in the final cut and how to piece them together. We'll also look at adding extra effects like text, music and B-roll footage to really bring the video together.

If you haven't read our first two parts of the Erasmus+ video guide, we'd recommend you have a read for advice on how to plan and prepare your video in the first instalment and familiarising yourself with technical tips when filming your video in part two.

The selection process: reviewing your footage

Start the editing process by watching all the clips you have filmed and picking the footage that best fits your aim and demonstrates your project’s activities. If you created a storyboard, this is a useful time to review how your footage matches up to your initial intentions for the video.

Top Tip! If there are any clips that you are not incorporating into your final cut don't delete them, they may come in handy for a future video or promotion.

Compiling your footage with video editing software

You can now start using a video editing tool to piece together your clips into one video, organising the clips into the order you wish them to appear.

Women editing a video at a computer

Don’t worry if you don’t have any video editing software installed on your computer, there is a wide range of online platforms that you can use. Adobe Spark, Movie Maker (for Windows) and iMovie (for mac) are all free and easy to use.

When choosing your editing software, it's worth reflecting on your video editing experience, capability and capacity, you might want to choose software that is easy to use but produces videos that are more basic.

You should also think about what devices you have available, as some editing tools are specific to desktops, tablets and mobiles. Desktop applications typically have more editing power than mobile apps, and are useful for producing high quality longer-form content to upload to YouTube or your website. App-based software is useful if you want to capture and edit videos on the go, and will make quality videos for promotion on social media channels.

If you're going to pay for your editing software, we would suggest downloading free trials of a few different programmes - trying them out first will give you a better idea of whether they are worth the money.

Enhance your video with text, music and B-roll

Once you’re happy with your video sequence, it’s time to start adding the features that will pull everything together into the finished product. These features can include text, music and B-roll:

Text

Text is great for adding context to your video and can be used in many different ways. Here are a few suggestions and examples of how we've incorporated text in a range of Erasmus+ videos:

  • Intros: Introduce your video through text to give the viewer an idea of what they can expect and why they should continue watching. Take a look at our example in the first 10 seconds of this interview we conducted with the Erasmus+ UK Inclusion and Diversity Officer
  • Calls to action: During the outro, use text to enhance your ‘Call to action’, thinking back to the aims of your video will help you to decide what this should be - it could be to follow your organisation on social media, go to your website or watch another video. The call to action at the end of the Erasmus+ top tips for applicants video encourages people to apply for Erasmus+ funding.
  • Subtitles: Adding subtitles not only ensures viewers know exactly what interviewees are saying, they are also great for accessibility and encourage wider reach. Watch our video that introduced the EuroApprentices for 2019 to see how this works.
  • Explain what the viewer is seeing: Text can be a useful alternative to a voiceover to explain what the viewer can see on screen. In the video created at the EuroApprentices National Training event, the footage shows the activities the EuroApprentices undertook while the text explains them.
  • Introduce the interviewees: Include the names, occupations and any other relevant information about the people on screen using text – just like this interview with Graham and Selina at Learning Networks in 2018.
  • Enhance a quote: If you want to stress an impactful quote, you can use text for this too. Take a look at how we highlighted the advice from our beneficiaries for those wanting to apply for funding.

Music

No matter what style of video you are creating, whether it’s conversational or inspirational, music can help to set the tone and thread the story together. Luckily, there is a range of free stock music sites out there to use.

YouTube itself offers an audio library where you can download stock music for free, so be sure to make use of this tool if you have a YouTube channel.

Top Tip! It’s important that you credit stock music when asked to by music providers. This can be done by adding text to the video, mentioning them when you post your video on social media or including the information in the video description.

B-roll or stock videos

In a similar way to using text, including B-roll can provide context to a video. It’s a great way to illustrate what somebody is talking about in your video.

Whilst an interviewee is describing a project related activity, you could include footage of participants arriving in a new country or a meeting between partners. By cutting to those shots, the interview will act as a voiceover to what is displayed onscreen. University student Charlotte Evans did this in her video diaries that documented her Erasmus+ year abroad in France:

If you don’t have any original B-roll, there are sites that provide royalty free footage for anyone to use. Even though it is not showing your project’s work specifically, it still helps to break up and diversify the video, keeping the viewer engaged. Again, be careful with crediting, as some stock footage providers request that you do this in order to use their material.

Add your branding

Putting your organisation's unique stamp on the video is great for brand awareness and gives the video some authenticity. Erasmus+ UK videos will often include the logo fading in at the beginning as part of the intro and fading out during the outro - this creates cohesion as well as brand awareness in every video we produce.

Tell the world about your new video!

Happy with your finished video? Time to upload it to YouTube or Vimeo, add it to your website and share it on social media! This step-by-step guide on how to upload your video to YouTube should help you with the first step.

Although your video is online and can be watched by anyone, promoting it directly to an audience showcases your achievements to the right people and spreads your story even further:

  • Social media: Let your followers know that you have a brand new video across Facebook, Twitter and Instagram! Take a look at how the Erasmus+ UK team shares video content on Twitter:

Erasmus+ tweet promoting video content

  • Website: If your organisation has its own website, why not write a short blog post or news item and embed your video within the text? In an interview with Erasmus+ participant Jamie Moore, the documentary he created of his volunteer work in Romania is embedded in the blog post.
  • Events: Look out for opportunities to incorporate your video during an event. Whether it can be shown as part of your presentation or displayed on a tablet at your exhibition stand, presenting your project’s activities visually through video is a great way to catch the attention of your audience.
Now you have finished our three-part video guide series, it’s time to get out there and start making videos! We’d love to see what you create, so make sure you share it with us on Twitter and Facebook.